Coca Cola - Personalise 2 x Free 250ml Cans of Coca Cola Classic or No Sugar @ Major Shopping Centres (Nationwide)

Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 with the return of Share A Coke.

The Share A Coke campaign, which will run until the end of February, will for the first time give every Australian the opportunity to put their name on a Coke bottle.

The campaign features a series of different creative executions which will run across Australia’s biggest large format billboards and digital out-of-home.

It will also include a new TVC and is supported by social, online video, cinema, experiential, sponsorship and influencer activity which goes live from this week, reaching more than 20 million consumers.

Over the next few weeks, Coca-Cola will hit major shopping centres in capital cities around Australia to offer everyone the chance to personalise their own cans of Coke.

At the Share a Coke pop-up kiosks, Australians will be able to personalise two free 250mL cans of Coca-Cola Classic or No Sugar on the spot for themselves or a friend.

In store, hundreds of first names and more than 1000 surnames are available on the products.

source: https://www.adnews.com.au/news/coca-...