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Priceline Pharmacy began its journey as a beauty retailer in 1982, debuting at Highpoint in Victoria. They were acquired by Australian Pharmaceutical Industries Limited in 2004 and went on to launch a brand refreshed with a new visual identity, store format and merchandise in 2008.
Since the make-over, Priceline has made accelerated progress, with Australian business publication BRW ranking Priceline as Australia's 16th fastest growing franchise by revenue in 2010.
It is now recognised as the top health and beauty retailer of cosmetics, skincare, haircare and healthcare products. Priceline is involved in pharmaceutical retailing through the Priceline Pharmacy brand. There are currently over 330 Priceline stores throughout Australia.
Priceline has also developed ties with Australian society, involving itself in women’s issues and culture. In 2010, they conducted Australia’s Biggest Health Check, a ground breaking survey in which over 25,000 Australian women spoke about their health concerns. The Sisterhood is the initiative that evolved out of the survey. The Sisterhood supports six charity partners to help the women who are affected by serious illness. Priceline donates 100% of the proceeds raised via the Priceline Sisterhood directly to their nominated charities. Since its inception they have raised more than a quarter of a million dollars.
Today, Priceline Pharmacy is one of the largest pharmacy chains in Australia with over 300 stores across the nation. Priceline Pharmacy also rund Priceline.com.au which is a popular online store. Priceline stores retail a vast range of health & beauty products including cosmetics, fragrances, skincare & haircare products, vitamins and weight loss products as well as prescription medicine. Priceline stores also run a member loyalty scheme (Priceline Sister Club card) which is very popular amongst Australian consumers. Priceline release a catalogue every time a new sale starts. All new catalogues can be viewed on Priceline website for special discounts and offers.
Priceline.com.au website stocks bulk of the products sold by Priceline stores and pharmacies. If you are a Sister club member, you can link your card with your online profile to keep earning points else you can buy as a guest. Priceline.com.au offers online only discounts, which are advertised on their website on a regular basis.