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#1 Tue, 23/09/2014 - 14:04

Beacon technology- An end to aimless browsing in stores

Beacon technology is the new disruptive technology in the world of in store shopping: Devices like Apple's iBeacon and PayPal Beacon alerts customer phones with discounts and deals pre-programmed by owners when they walk into a store. Personally I think it is an awesome technology as it takes a more organized approach to shopping by helping me to figure out what’s what from the second you enter the store’s door but on the flip side I might be a bit leery of my whereabouts being tracked.

So will you use this technology the next time you walk in the brick and mortar store? Pretty handy, although potentially bad for the state of your bank account given how frictionless it makes buying that new Xbox.



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