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Decathlon Australia Details
Decathlon is a popular sporting goods retailer in Australia. Decathlon Australia is part of the Decathlon worldwide group, who have thousands of stores across the world. Decathlon Australia opened their first store in Sydney in 2016 and since then have been expanding across the country. Prior to Decathlon's entry into Australian market, sporting good market was completely dominated by Rebel Sport while outdoors, camping and fishing market had just a handful of specialist outdoor brands such as Kathmandu, BCF and Macpac. Decathlon's entry into Australia has changed the sporting goods landscape by providing a wide range of products at competitive prices.
Decathlon's major advantage is its ability to provide a wide range of sporting products for all types of sports under one roof, and with affordable prices. A lot of shoppers find Decathlon's products to be better value for money than any other retailer in Australia. In addition, Decathlon Australia's key business strategy is to offer aggressive discounts to capture market share from other sporting goods retailers and as a result of this strategy, you will find that Decathlon release many discount promotions and sale events throughout the year. An updated list of sale events can be found on the Decathlon website or a reputable coupon website such as TopBargains. TopBargains lists all the latest Decathlon Australia discount codes, which can save you up to 60% off selected products at Decathlon Australia.
While Decathlon mostly stock and market their own brands such as Artengo, B'Twin, Forclaz, Itiwit, Kalenji and Quechua, they also stock big brands such as Adidas, Asics, PUMA, Reebok, Columbia, Nike and many more. Their main categories include various sporting equipment such as football, AFL, basketball, hockey and cricket gear. In addition, they sell sports apparel and sports shoes, bikes, camping equipment, hiking & trekking equipment, personal fitness & gym equipment and many other type of sporting & outdoor goods.
In terms of store infrastructure, Decathlon still has a lot to catch up with chains like Rebel Sport or Kathmandu. Currently, Decathlon's presence is mostly online and via flagship stores in major cities. Their key outlets are located in Auburn NSW, Tempe NSW, Moorabbin VIC and Knoxfield VIC. Decathlon's Tempe store was their first flagship store in Australia which opened in 2016.