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Deals Direct Details
DealsDirect.com.au is an Australian owned online only discount store retailing everyday use products at low prices. Deals Direct was founded in October 2004 by Paul Greenberg and Michael Rosenbaum, and is headquartered in Ingleburn, NSW, Australia. Its founders were among the largest sellers on eBay Australia who used their online retailing experience from eBay to turn DealsDirect into a successful online retailing business. Since its start, Deals Direct has been trying to compete against large department store chains by importing low cost products from China and pricing them well below retail prices.
Deals Direct has experienced strong growth since its start and it is today billed as Australia’s largest online department store. DealsDirect also retails its own home brands such as Rank Arena, Eurolab and Sheffield which are sold at heavilly discounted prices. Deals Direct still earns most of its revenue from imported electrical appliances (coffee machines, vaccumm cleaners, juicers, mixers etc.) and homeware products. Most popular categories for Deals Direct are toys, electronics, floor rugs, computers, watches, perfumes and outdoor furniture.
Deals Direct offers a standard delivery service which can be upgraded to include delivery insurance. There are regular promotions offering free shipping, $2 shipping or $10 capped shipping on the entire order.