#1 Thu, 16/05/2019 - 09:46
eBay Australia - Winter Catalogue - Up to 50% Off Selected Items - Starts Tues, 21st May
Just saw this in my news feed!
From tomorrow, Australians will start to see eBay marketing plop onto their door mat as eBay step up their marketing. eBay Australia have embraced an omnichannel approach to reaching its buyers by launching its first ever eBay Australia Catalogue featuring brand new products from some of the country’s biggest retailers.
From the latest tech to men’s and women’s fashion, heating, bedding, kitchen and cleaning, appliances, liquor, glassware, toys and gaming, entertainment, backyard and garage – eBay has used the physical paper catalogue to showcase its 40,000 Australian retailers, demonstrating 90% of what’s on eBay is brand new. There will also be a digital shoppable version of the catalogue on site from next week.
In Australia, perhaps due to the vast distances across the country, many Australians still prefer to shop via catalogues and so eBay are appealing to the population in a manner that’s familiar and accepted.
eBay’s winter catalogue (yes it may be summer in the Northern Hemisphere but Winter is approaching down under) is being distributed to 2 million Australian households (roughly a fifth of all Australian households) from tomorrow. The sale event and digital version of the eBay Australia Catalogue will be live from the 21st of May.
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